Identity for prepaid payment card (original logotype & new refinement proposal). The card can be constantly re-charged, hence the transformation of the “Q” into a “re-load” sign.
London based branding agency Nucleus founded sQuid as a smart transactions platform that is now creating digital communities around the world through non-bank payments, international remittance and microfinance, plus digital transactions such as attendance monitoring in schools.
After several years identifying suitable markets for this technology, sQuid now manages millions of transactions a week in UK schools and universities, attendance monitoring and payments in Kenyan and Nigerian schools and various humanitarian programmes across Africa.
Designed in collaboration with Suzanne Lykiard & David Gilbert (Creative directors). Co-designed with Matt Flynn. Lettering by TypeTogether.
